General Market & Competitive Research

Our general market and competitive research investigations will be tailored to meet your unique needs, timeline, and budget expectations. Service offerings by project/research type are taken up in turn below.

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​Deliverables for general market and competitive intelligence research projects are customizable and generally consist of an executive-style report detailing the project findings, and an accompanying spreadsheet containing the relevant data identified.

Market Research

Project Description

Investigate markets or market segments of interest

Typical output may consist of a market summary, including estimates of market sizing (sales revenues, and/or units), market growth, trends and future outlook, key players, key products and services, and summary of recent patent/IP activity status for the top 5 players  (pending data availability)

Benefit

• Evaluate a market and gather industry information 

• Quickly validate internal Research

• Get a holistic view of the market

• Use objective data to make informed decisions

• Strengthen your position

• Identify potential threats and opportunities

• Facilitate strategic planning

Company Summaries / Teardowns

Project Description:

Investigate corporate organizations (public, private, or non-profit) including reporting on corporate structure and strategy, key recent financials, key products and services, geographical locations, subsidiaries, key recent news and/or corporate publications, executive personnel, geographical locations, and subsidiaries (pending data availability)

Benefit

• Discover your competitor's strengths and weaknesses

• Stay ahead of the competition

• Understand and assess a competitor or customer’s motivation, strategy, and development efforts and direction 

Vendor / Supplier Identification

Project Description

Identify a list of relevant vendors/suppliers based on specific criteria (such as product/component/part or material type , key specifications, desired volume, company/plant size or location).

Typical output consists of a spreadsheet containing a list of target suppliers/vendors meeting client requirements.

The possibility exists to rank the companies based on a set of criteria to be developed in consultation with you.

Benefit:

• Identify a new vendor/ supplier or an alternate vendor/ supplier source

• Compare and contrast between several vendor/ supplier candidates 

Competitor Product / Technology Benchmarking

Project Description:

Identify a group of similar or competing products, compile key specifications, and benchmark against select criteria of interest to you. Typical output consists of a spreadsheet matrix containing key product and associated company information (performance specifications, product dimensions, technology and/or component integration considerations, targeted applications areas and industries/markets served)

The spreadsheet will also list the relevant companies, geographical location, website and contact information, product/material description and weblink, and any pertinent notes.

The possibility exists to rank the products/companies based on a set of criteria to be developed in consultation with you.

Benefit:

• Gain an understanding of competing products and their performance gaps

• Gain an independent perspective about how well your product performs compared to other companies

• Drill down into performance gaps to identify areas for improvement

Technology Review /Scouting

Project Description:

Conduct desktop research and mine the patent and non-patent literature to identify key existing or emerging technologies in development, and associated organizations.

Benefit:

• Identify development opportunities and/or disruptive technologies

• Spot emerging trends and potential partnership opportunities