Primary Research - Targeted Interviews
Our primary research investigations will be tailored to meet your unique needs, timeline, and budget expectations. Service offerings by project/research type are taken up in turn further below.
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Deliverables for primary research projects generally consist of an executive-style report detailing the project findings containing the interview summaries, as well as an accompanying spreadsheet containing the interviewee list, associated contact information, and interview schedule.
Note: Timelines for project completion of such primary research activities are usually estimated, as they are highly dependent on interviewees’ individual schedules and willingness to cooperate in a timely manner.
Expert / Industry Professional Interviews
Project Description
Conduct and summarize interviews of select key experts and industry professionals in the field of interest (pooled from corporate executives, mid-level managers, technical researchers, association editors, other).
Key project steps typically include:
1. Identifying interviewees and developing contact information
2. Developing a questionnaire in consultation with you (adjusted for respondent type)
3. Scheduling Interviews
4. Conducting 20-30 min. phone interviews
5. Drafting summaries and reporting findings to you
Benefit
​Gain critical word of mouth business and/or technology intelligence on a new/emerging or existing market or technology/application area, not available through the traditional secondary research means
Customer Interviews
Project Description:
Conduct and summarize interviews of select customers on aspects of customer service, customer satisfaction, product usage, and inputs on future product enhancements/developments.
Key project steps typically include:
1, Identifying customer interviewees and developing contact information
2. Developing a questionnaire in consultation with you
3. Scheduling Interviews
4. Conducting 20-30 min. phone interviews
5. Drafting summaries and reporting findings to you
Benefit
​Obtain customer feedback
Gauge customer satisfaction
Gain insight on product usage and inputs on future product enhancements/developments